My Digital Insider

Matterport has become a standard tool in commercial real estate marketing. This guide covers how brokers and owners use it, the workflow behind a tour, where the ROI comes from, and how it stacks up against alternatives.

The Matterport workflow

A technician scans the property, the data is processed into a hosted 3D model, and the tour is embedded on listings and shared by link. Floor plans and measurements come from the same scan, so one visit produces several marketing assets.

Where the ROI shows up

• More qualified inquiries: remote tenants and investors self-tour before reaching out.
• Fewer wasted showings: only serious prospects book site visits.
• Faster cycles: immersive listings move quicker than photo-only ones.
• Stronger pitches: a polished tour helps win listing mandates.

Tips for great commercial Matterport tours

Scan when the space is clean and well lit, capture all connected areas, add tags linking to floor plans and spec sheets, and feature the tour above the fold with a clear call to action.

Matterport or something else?

Matterport is ideal for marketing-facing CRE tours. For very large industrial assets or survey-grade BIM data, NavVis or Leica/FARO lidar may fit better — see our Matterport vs. NavVis comparison. The practical answer for most brokers is to work with a provider who can run whichever platform a given property needs.

Related on My Digital Insider

• The Complete Guide to Commercial Virtual Tours
• Matterport vs. NavVis
• Commercial Real Estate Photography